McCloud Ventures

Branding a New Venture


Content
+ Logo design
+ Business cards 

Software
+ Adobe Illustrator
This was a freelance job where I was tasked to create the first logo for McCloud Ventures, a recently created real estate and venture company. 

It was a great new challenge for me to design for a field seemingly unrelated to the graphics industry – but a sector which could actually use much improvement.






Narrowing the Scope

Once narrowing to one design I refined further – getting into the minute details such as the shape and angle of the paths that make up the sword icon in the final design.
 

Additional Asset

In addition to providing guidelines for logo usage and an alternate logo, I created business cards.

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