Local Film Festival
+ Logo design
+ Poster Design System
Software
+ Adobe InDesign
+ Adobe Illustrator
The posters had to work as a design system. I made one main poster – advertising the event, and three others – advertising the specific films to be shown.
I took on the extra challenge of creating a logo for the special 15th edition of the festival. I made the logo in a manner that reflected the existing brand of the festival: iconic and punchy.
By combining the number forms of the one, five, and incorporating the original logo I was able to achieve that.
The logo conceptually makes use of the property of an overlay to call back to the silver screen and the interaction between the viewer and the works.
Using the aforementioned logo as a base and taking inspiration from textile patterns, I created a theoretically infinitely repeatable element to tie the posters together – which like textiles functioned as a quilt or tapestry.
To create a consistent message across the design system, I implemented organizational hierarchy and repeated elements in the composition, across multiple iterations (shown to the right).
The final version uses the brand mark as the main system element. I believe this best suited the design system of all the versions I created – acting like stitches in a tapestry.
It gives the system a great synergy along with the other Swiss design elements visible in the final version.
I would like to further test the flexibility and reproducibility of the system. As the text and images change from film to film, I would like to test the capability of the system elements to be reproduced onto other posters.
The posters below are incorporating these next steps.