Phoenix Challenge Overall Winner 2024
+ Product Packaging Redesign
+ Branding
Role
+ Design Lead
+ Research
+ Product Development
Software
+ Adobe Illustrator
+ Adobe InDesign
+ ArtiosCAD
This project was undertaken as a team of six, we partnered with Bing’s Bao Buns to help redesign their food packaging and better communicate their brand personality.
Following thorough research into the business’s brand values and customer base, our team aimed to redesign packaging that securely holds the product and better represents the brand as a whole. While there are no legal claims for sustainable packaging, the next step would be to consider the type of packaging material if they were to manufacture our redesign on a larger scale to make it more environmentally friendly.
We saw this as an opportunity to contribute to the growth of a small, local business owned by a wife and a husband from diverse backgrounds. We wanted to elevate the brand and make their valuable assets more distinguished to consumers.
With a series of considered bold and unique brand elements, we believe we gave the small business a definitive positioning that would help them stand out within an untapped market on the central coast as a Korean-American fusion establishment.
This was an excellent opportunity to develop new packaging that differentiates Bing’s Bao Buns from using generic packaging, creating a stronger brand image. By incorporating more unique branding throughout their products, we helped to increase brand awareness and sales for the business.